Fondling Feedback

When I started my career in the Big U at Tema, one of my responsibility was managing and following on quality complaints. I was taught and learnt very quickly that Ghanaians don’t complain much – they switch. And when they do complain about a product, they do so because of love for the brand.

Because they don’t complain much, for each consumer complaint that does come in, we were asked to multiply that one complaint by a factor, with the understanding that this one complainant was speaking on behalf of many consumers.

Same thought can be applied to many aspects of our lives. Especially in politics.

Any industry that doesn’t look at feedback in a positive light, as a leading indicator that can be used for improvement, is doomed for failure. Same for politics and nation building.

Any leader who doesn’t respond to feedback with an attitude of continuous improvement is headed towards failure.

Feedback, in whatever vehicle it comes on, is important for any endeavour that seeks to move forward.

Did our elders not say that it is necessary to have someone looking at your back and giving you feedback as you cut a path (through the forest), so you can get a straight line?

Our elders are wise.

@ndamoah

Leave a comment

Blog at WordPress.com.

Up ↑