The Airtel Tigo Transition 

I have read a number of posts on the name of the merged company – Airtel Tigo, with quite a few people saying the name is someway. I humbly submit that it only takes a cursory look at the history of mergers or acquisitions and naming protocols to know that this is not abnormal. There is no one way for such a transition. A combined name such as Airtel Tigo, whilst used sometimes as a migration strategy for consumers to manage acquaintance to a new brand name, could also become permanent. Examples abound.  Fujitsu Siemens, SG-SSB, even UniLever (from Unie Margarine and Lever Brothers). In brands, I have experienced many. You want to carry the consumers along in this world of fickle attachment. For me, what matters is the marketing awareness campaign behind it. And the name Airtel Tigo is a message in its self. The tagline “Y’abɔ mu” is on point. 
The name might change later. Or still remain. But, for now, welcome to Airtel Tigo and even a child can deduce that they are now one company. Communication which is simple is effective.
PS1: The parent company can even decide to have a different legal name in Ghana. I worked for PZ Wilmar in Nigeria. They had the JV only in Nigeria. They are not merged globally. In Cote d’Ivoire Wilmar operates as Sania, in Zambia as Global Industries, in Ghana as Wilmar Africa Industries, in Zim as Surface Wilmar and in Ethiopia as Repi Wilmar.


iHAV Conference: Breakout session on Small Actions, Big Difference

**Rough notes of what I shared during breakout session at #iHAV2017 Conference on 27 July 2017**
iHAV Conference: Breakout session on Small Actions, Big Difference
What do Teshie Nungua & Ikorodu roads in Accra & Lagos have in common? Answer: Traffic. And what causes traffic on these routes? One major cause is the practice of people crossing the roads indiscriminately, at many points. Cars stopping for a couple of seconds for pedestrians to cross compound over many cars and leads to traffic. Small actions compounding to make big differences.

“Small actions, big difference” – Unilever slogan. We say little drops of water make a mighty ocean. Same with actions.

Think Big, Start Small, Move Fast 

I came away from my visit to Dr Wereko-Brobby aka Tarzan with one main lesson: Engineers do, they are doers. They are solution providers. After the talk must always come the options and then prioritise to implement.

The Radio Eye example. Just start.

How to start? You can only start by starting. The first time anyone did anything, he did it as an amateur. 

Start simple, get fancy later.

iHAV poster and the focus on implementation. 

We tend to talk too much and do little.

We tend to focus on analysis to paralysis.

Today’s post on church fund-raising and community service

Facebook & DGG & Apagya- 22k ghs 

Community projects – Nsawam, Wa, Volta school

Reading clinics 

Economic growth – all around us

Solution leads to income
The educated African seems only to be conditioned for steady state conditions, to feel comfortable only when conditions are certain and all risks have been fully analysed and covered.
The educated African is the most afraid to take risks on his dreams.

Reading from an earlier Nsempiisms
Earlier this year, my friend Abena Krobea shared a video about a young Malawian inventor called William Kamkwamba. In the video, the young man recounted how famine was ravaging his country in the early 2000s and how he had to drop out of secondary school. Determined to still educate himself, he decided to frequently visit the library of his former school and to read books, especially science books. From one of those books, he learnt about windmills, and decided to build one himself. Not having the requisite materials, he visited scrap yards around his house and salvaged bits and bits including bicycle parts, and PVC pipes, and built his first wind mills that powdered his house with electricity and also pumped water for irrigation. Awesome stuff! Inspirational!
In this TED talk by William, he made a profound statement: “I tried it. And I made it.” He made a move with his ideas, he took a risk on his dreams.
When I watched the video and as I personally tango with the many ideas I have that I haven’t tried, knowing what I to do and yet not doing it, procrastinating, thinking of how to do it perfectly, yet holding back and worrying about the passage of time, giving me a headache, I looked at William and I am provoked to take the pill of action and welcome my relief.
But it is not that easy and that is when I decided to write to you and share my reflections.
At a book reading at Rennie’s Garden, Dr Ruby Goka told us that one of the worse things about being a doctor or a medical student is that when one got ill, he or she only imagines the worst of possible illnesses. 
Same with the educated African. The educated African seems only to be conditioned for steady state conditions, to feel comfortable only when conditions are certain and all risks have been fully analysed and covered.
The educated African is the most afraid to take risks on his dreams.
Not so with many entrepreneurs who need to take a plunge into uncertain waters. Not so with William, who tried it and made it.

A Stroll in the Park on Republic Day! – REJOINDER – by Ace Ankomah

The Editor

Daily Graphic newspaper


Dear Sir:

I read with some amusement, the Opinion of my friend and senior Mfantsipim old boy, Colin Essamuah in his Abura Epistle column, and titled ‘A Stroll in the Park on Republic Day!’ I could not help but notice that although the Opinion was published in the July 4 2014 edition of the Daily Graphic, the page on which the Opinion is published bore the date “June 4”! The printer’s devil has a cruel sense of humour!

I participated in, and was very vocal at, what Mr. Essamuah derisorily called “A Stroll in the Park,” a particularly remarkable description of an event that involved braving a heavy rainfall, facing police blockades and risking arrests.

Middle Class?
Who cares? Tags don’t matter, and Mr. Essamuah knows that more than I do. I recall (faintly) that many years ago when his membership of the New Patriotic Party was challenged on the fatuous ground that he didn’t have a party card, he famously and rightly retorted that the NPP was not the Communist Party for which a party card was a be-all-and-end-all, or words to that effect. I am a Ghanaian. That is all that matters. Until July 1 2014, I had never participated in any demonstration. But that morning, I looked at my circumstances and that of the country, and concluded that the 4-year wait to “speak” only through a vote, is cowardice. The constitutionally guaranteed democratic space permits us to continuously give flesh and voice to what we think and feel about how this country is ruled.

Just like Mr. Essamuah, I had public secondary and university education in Ghana. That meant that both he and I, enjoyed government subsidies funded by the sacrifices of the Ghanaians, many of whom, and whose children, did not have the same opportunities. We owe to them what we have become, at least in part. I don’t know which class I belong to; I don’t care. The privilege of education imposes a duty upon me to fully occupy my democratic space when I see or feel that things are going off beam.

Have Things Gone Off Beam?
Of course they have. Mr. Essamuah doesn’t deny that. He only wants us to remain incurable optimists. But Electricity. Water. Fuel. Roads. Education. Basic needs. The lack of them. Under my ‘social contract’ with the government, I work (or starve), pay taxes and obey the law (or go to jail). The government has to provide all of the above, and more. But name it, and the government is unable to provide it; yet it gets antsy and the kittens when we demand that it should fulfil its side of the bargain?

Yes, for me, one other immediate cause was BRAZIL! Mr. Essamuah is right and wrong. It was not the elimination of the Black Stars (I didn’t think that they would get far anyway), but the embarrassment caused by that “money-on-plane” saga. This is against the background of our government and central bank restricting access to our legitimately acquired foreign currency in the banks. Fair, that’s the law. We live with it. Then our government (with our central bank’s approval or connivance), turns around, puts millions of foreign currency on our presidential jet and flies it into Brazil to live TV coverage and soap-opera rivaling ‘bling,’ exposing us to worldwide derision. A twitter handle purporting to be that of Steven Gerrard, England and Liverpool captain, cryptically said: “Pride and passion with commitment can’t be bought with a private jet carrying $3m.” And as if to prove him right, within days, we, who showed such sickening opulence in Brazil, announced that we are going to borrow foreign money to provide basic needs, such as sanitary pads to school girls. Mr. Essamuah might not see anything wrong with this picture. That is his democratic right. I see everything wrong with it; my democratic right.

And so I am tickled when Mr. Essamuah calls our views “preaching hopelessness.” Optimism is good. Baseless optimism is unwise. If the situation is pretty much hopeless, we must say it. It is the government’s duty to fix it!

Private Schools?
Mr. Essamuah has a problem with people whose children are in private schools, claiming that “most of the protesters” pay “fees in dollars and are ready to ship them out to foreign schools to become taxpaying citizens of other countries, as they look down upon our public schools.” That is intriguing. Mr. Essamuah, from which statistical bases did you arrive at or settle on your word “most”? What was your sample space and margin of error? And, by the way, it is illegal to pay fees in dollars in Ghana. If you know anyone who is still doing that, call the Bank of Ghana! But what takes the biscuit is your claim that the ability to send one’s children to foreign schools means one cannot love Ghana. Mr. Essamuah, can we ask the President which schools HIS children attend in Ghana and elsewhere? And, you and I, at some point, lived and studied in other countries. What does your conclusion say about you?

Mr. Essamuah massages the refusal of the demonstrators to allow his good friend and one-time political ally, Asamoah Boateng to address them, and concludes that an unnamed “main rival” in the NPP was linked to this. That is funny. Obviously, Mr. Essamuah was not there. The chant was “no politician!” Need I say more?

The 1/7/14 #OccupyFlagStaffHouse demonstration was spontaneous. Unlike political parties, no one was bused there or paid money or given T-Shirts to appear. People got up from their homes, found their own way there, made their point, and went back home. Some government actors have desperately and laboriously sought to diminish what happened in many ways. But they have failed. The more they speak and write, the more they give traction to #OccupyFlagStaffHouse, and the more it becomes obvious that those “few” people drove a strong point home. The political establishment (howsoever constituted) has been forced to take notice. Even if the petition found its way into the nearest trash bin or shredder at the Flagstaff House, government has been put on notice that it doesn’t take a crowd to force a change. Sometimes all it takes is a few good men and women and children, prepared to take a “Stroll in the Park,” brave the elements and show no fear for fully-attired riot police!

Thanks, Mr. Essamuah for your “June 4 Opinion.” It reminds me of the statement ascribed to the murdered Thomas-a-Becket in T. S. Eliot’s “Murder in the Cathedral,” that:

We do not know very much of the future
Except that from generation to generation
The same things happen again and again.
Men learn little from others’ experience.
But in the life of one man, never
The same time returns. Sever
The cord, shed the scale. Only
The fool, fixed in his folly, may think
He can turn the wheel on which he turns.

In Tunisia, it took just one man!

Yours faithfully,

Ace Anan Ankomah

PS: Mr Essamuah’s article can be found here –

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